Crafting footwear from
concept to creation

Our Process

Trend Research

Our design team is constantly out in the field finding inspiration and innovation for the latest trends in a multitude of industries. We research and gauge the consumer market and reactions as well as our partner brands' vision and goals to better inform and guide our designs from season to season.

Concept ideation

Our team of designers combines the latest trends and market research to create stunning designs that are functional and trend-relevant. Each design is evaluated with partner brands and within the consumer market for feedback, customization, and further development of brand-specific visions from functionality to colorways to material choices.

Development

Our overseas development team specializes in material development and budget feasibility to support our design team with the best approach to craft each design into physical samples. Our in-house design team works alongside our development team to create quality samples for our partner brands to showcase consumer-ready products to their team.

Our Partners

Forever 21
Guess
Payless
Capcom
FYE
Spira
Nautica
Creative Recreation
D'Amelio
Black Craft Cult
Beverly Hills Polo Club
Studio Infinite
Reigning Fury

  • “Plainview Shoes has been an outstanding partner in the footwear industry. Lyndon and his team are exceptional product developers, and Lyndon has become a personal friend. When my existing supplier struggled to fill a niche, Plainview Shoes stepped in and delivered products that seamlessly fit our line in both style and pricing. Their trend knowledge and enthusiasm make working with Lyndon and his team a true asset.”

    - Mark Parsley

  • “Lyndon and his Plainview team are a joy to work with and super knowledgeable about the business. He’s one of my favorite people to work with in the business. He is a consummate professional who works with his customer in mind.”

    - Eddie Tawil